DORČÁK, P.; ŠTRACH, P.; POLLÁK, F. ANALYTICAL VIEW OF THE PERCEPTION OF SELECTED INNOVATIVE APPROACHES IN MARKETING COMMUNICATIONS. Quality Innovation Prosperity, [S. l.], v. 19, n. 1, p. 74–84, 2015. DOI: 10.12776/qip.v19i1.441. Disponível em: https://www.qip-journal.eu/index.php/QIP/article/view/441. Acesso em: 24 apr. 2024.