CHO, I.; JANG, Y. S. Cultural Difference of Customer Equity Drivers on Customer Loyalty: A Cross-National Comparison between South Korea and United States. Quality Innovation Prosperity, [S. l.], v. 21, n. 2, p. 01–19, 2017. DOI: 10.12776/qip.v21i2.881. Disponível em: https://www.qip-journal.eu/index.php/QIP/article/view/881. Acesso em: 17 apr. 2024.