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Vol 21, No 2 (2017) Retailer's Innovative Differentiation Method Based on Customer Experience: Focusing Mediating Effect of Omni-channel Shopper Type Abstract  PDF
Sangmin Lee, Tae-seon Lim
 
Vol 19, No 1 (2015) A GENERALIZATION OF TRADITIONAL KANO MODEL FOR CUSTOMER REQUIREMENTS ANALYSIS Abstract  PDF
Renáta Turisová
 
Vol 17, No 1 (2013) Customer Loyalty Measurement at Czech Organizations Abstract  PDF
David Vykydal, Petra Halfarová, Jaroslav Nenadál
 
Vol 21, No 2 (2017) Cultural Difference of Customer Equity Drivers on Customer Loyalty: A Cross-National Comparison between South Korea and United States Abstract  PDF
Insu Cho, Yong Soo Jang
 
Vol 24, No 2 (2020) Co-creation as a Success Factor in the Development of Constructive Customer-Focused Dialogues Abstract  PDF
Anna Mårtensson, Pernilla Ingelsson, Ingela Bäckström
 
Vol 21, No 2 (2017) Emerging Issues and Challenges: A Korean Perspective  PDF
Su Mi Dahlgaard-Park, Jens Dahlgaard, Hee Jun Park, Wan Sun Shin
 
Vol 20, No 2 (2016) Brand Importance across Product Categories in the Czech Republic, the Slovak Republic and the Russian Federation Abstract  PDF
Radek Tahal, Tomáš Formánek
 
Vol 18, No 2 (2014) THE ANALYTICAL INSIGHT INTO CUSTOMER PERCEPTION OF QUALITY DETERMINANTS OF THE E-COMMERCE MODEL BUSINESS-TO-CONSUMER SUBJECTS IN THE CENTRAL EUROPEAN COUNTRIES Abstract  PDF
Radovan Bačík, Zsuzsanna Katalin Szabo, Richard Fedorko
 
Vol 23, No 2 (2019) Corporate Social Responsibility and Inter-Organisational Trust in a B2B Context Abstract  PDF
Egle Staniskiene, Zivile Stankeviciute, Asta Daunoriene
 
Vol 19, No 1 (2015) IDENTIFICATION AND DESCRIPTION OF PROCESSES AT THE OPERATIONAL AND INFORMATION CENTRE OF THE FIRE AND RESCUE SERVICE OF THE CZECH REPUBLIC Abstract  PDF
Marek Gašparín
 
Vol 16, No 1 (2012) Monitoring Customer Satisfaction in Service Industry: A Cluster Analysis Approach Abstract  PDF
Matúš Horváth, Alexandra Michalkova
 
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